Wella introduces New Brand Ambassadors and Wella Professionals Care & Styling range

Wella Professionals hosted an intimate gathering of beauty media from both sides of the Tasman recently at Sydney’s hypercool Luxe Studios. It was the perfect opportunity for media to meet Wella’s new brand ambassadors and to hear their catwalk predictions and experience their interpretations of current international trends.

Kamila Staines, Wella Brand Manager, revealed two exciting new product lines set to launch on July 1st to New Zealand salons, The Wella Professionals Care Range and the Wella Professionals Styling Range. Maria Castan Global Communication Specalist from Wella Germany ran through the science behind these exciting new product ranges.

Then Renya Xydis, Wella Professionals Ambassador for 25 years and creative hair director for ‘Sass and Bide’ was introduced. Renya is hair director on New York, London and Australian Fashion weeks each year and also travels to Paris fashion week to work alongside Eugene Souleiman. Constantly in demand for her editorial work in Sydney, Renya’s clientele include Nicole Kidman, Cate Blanchett, Naomi Watts and Hugh Jackman.

Travis Balcke is a new Brand Ambassador for Wella Professionals Care & Styling, with over a decade of experience of creating beautiful, sexy hair. His styling expertise has seen Travis work assisting on international jobs such as Calvin Klein, Lady Ga Ga and Italian Vogue to name a few and is also in high demand at International fashion shows in Paris, Milan & New York.

Michael Brennan is Wella Pro Series Brand Ambassador. He is at the forefront of the fashion industry, making regular trips to London, Milan, Paris & New York fashion weeks. Making his subject beautiful is Michael’s number one priority and regularly works for magazines such as Harper’s Bazaar, Men’s Style and Madison.

But it was their creations of the latest looks that had us all captivated as models strutted the catwalk with hair inspired by the film Avatar showing plenty of volume, soft and neatly twisted locks.

We apologise for a mistake in latest issue of Image, where we failed to differentiate between new Wella brands.
Wella Pro Series is sold through retail (supermarket and pharmacies). Wella Professionals Care and Styling is a salon exclusive brand, launching in July 2011.

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