KMS California Reveals New Look at the ‘KMS Cutting Room’

One of the most exciting features of NZ Fashion Week was not only the new venue, which by the way was fantastic! But also a separate marquee which housed the ‘KMS Cutting Room’ a purpose built bar sponsored by KMS California. The decor was early seventies, macramé hanging pot plants and lounge prints from that era.

On Friday afternoon KMS California launched their new look product range to media and over 300 hair industry insiders, with Greg Murrell demonstrating exciting new looks and products. KMS California has embarked on an extreme makeover. And the face-lift is much more than skin deep – it includes a total attitude adjustment.

KMS California celebrates individuals and is obsessed with real people, real lives and individual style. Just like Lady Gaga’s philosophy, the KMS brand encourages people to accept and express who they are. Inspired by high impact, fashion forward colours and minimalistic graphic trends, the new packaging mixes matt, soft touch bottles with gloss prints. It’s a little edgy, a little sexy and very user-friendly.

KMS California has also released some new style creating products; including a new product range called FREESHAPE. Containing the latest in heat activation and transformation technology to deliver ultimate care and preparation for hair prior to heat styling, the FREESHAPE range includes an extensive care range plus exciting new styling products.


FREESHAPE Quick Blow Dry Lotion - speeds up the blow drying process by up to 50%.

FREESHAPE Hot Flex Spray - transforms hair from curly to straight, or straight to curly with the latest heat activated shaping technology and super lasting hold.

Other New Products Include:

HAIRPLAY Dry Touch Up - a waterless conditioner to instantly revive dried, overworked hair.

MOISTREPAIR Therapy Treatment - penetrates deeply to reconstruct damaged hair and strengthen hair after just one use.

CURLUP Wave Foam – enhances soft waves, provides natural movement and a frizz free finish.

ADDVOLUME Volumising Spray - increases fullness and volume up to 70% .