Badgley Mischka @ NYFW - Peter Gray for Moroccanoil

Badgley Mischka’s Spring Summer Collection 2012 featured dramatic, voluminous multi-textured updos created by Runway stylist Peter Gray for Moroccanoil.

Inspired by the volume and shapes of sculptor Umberto Boccioni – coupled with the flowing curly texture of Elizabeth Taylor’s hair in her powerful award-winning performance in ‘Who’s Afraid of Virginia Woolf.’

The glamorous look featured cascades of luminous curls flowing in a graceful triangular shape and resting on a smooth, sculptural foundation of a bold French Twist.

Gray said, "This look is all about the preparation of the hair, I used cocktails of Moroccanoil products to create the shape and movement and to make sure the hair stayed healthy, smooth, and well-conditioned throughout the styling process. " Gray added, "It was important that the hair looked sexy, well cared for and shiny on the runway.”

Back: Bold French Twist


"I first applied new Moroccanoil Frizz Control and Moroccanoil Hydrating Styling Cream to

dampened hair to build in smoothness and soft hold”, said Gray.

"Next, I made a long vertical section from the top of the ear to the crown. To bump up volume and lift the foundation of the look, I sprayed Moroccanoil Luminous Hairspray at the root and blow-dried each section with a round Moroccanoil Ionic Ceramic Hair Brush”, added Gray.

"I backcombed the hair and turned it into a huge French Twist, keeping it in place with bobby pins crisscrossed in from nape to crown”, Gray commented.

The front and crown: Triangular Flowing Curls

Gray said, "To prepare the rest of the hair, I created a classic roller set using a ¾” iron, meticulously pinning each curl section by section. I used Moroccanoil Luminous Hairspray on individual sections and all over the head, and allowed the curls to set.”

"After releasing the set, I combed hair on ends gently with a wide tooth comb to preserve the curls, and loosely brushed the hair from root to mid-head for a smoother texture”, added Gray.

"Finally the most important part of my work, shaping texture, I backcombed each section, starting at the crown and working forward, to create a large mass of hair. I then created the look and shaped, twisted, folded and sculpted all the hair into a flowing triangular shape”, said Gray.

"These shapes were then brought up to the crown area, and secured to the top of the smoothed French Twist. I sprayed the whole look once more with Moroccanoil Luminous Hairspray for a hold that looked soft, flowing and natural”, commented Gray.

Moroccanoil® products used to create the look:

Moroccanoil® Treatment (100ml), this remarkable, instantly-absorbed Argan Oil-infused formula is found in the kits of virtually every major celebrity, runway, and editorial stylist. Exclusively designed to give hair a natural-looking silky, lustrous shine and a frizz- and static-free finish, it strengthens, conditions and revitalizes hair while speeding drying time.

Moroccanoil® Hydrating Styling Cream (300ml), is an Argan Oil-infused leave-in styling cream formulated to eliminate frizz, condition and hydrate, while adding definition and brilliant shine to all hair types. It provides soft hold and creates an ideal texture for styling.

Moroccanoil® Luminous Hairspray (330ml), locks in desired styles and maintains fun ponytails, flirty waves and tousled hairstyles all day long without compromising shine or luminosity. Hair is left free-flowing, glistening and irresistibly touchable without sticky buildup.

NEW Moroccanoil® Frizz Control (coming soon), is an Argan Oil-infused formula that contains a special, weightless blend of climate control factors that act as a shield to protect hair under any weather condition, as well as repair damaged hair from chemical processing, heat styling and excessive brushing.

Moroccanoil® Ceramic Brush Round 55mm, perfect for all hair types, it is an ideal tool to create shape, enhance curls, and help add volume. Tourmaline ceramic and Ionic technology help reduce frizz and static, cut down on drying time, improve condition and increase shine.

Moroccanoil® Round Brush (small), this small round barrel brush allows finer control and more precise styling technique. It is ideal for adding shape, volume and creating curls.

Moroccanoil® Ceramic Paddle Brush, flat and wide, this style is ideal for everyday use. It works to help detangle, while special bristles provide the added benefit of massaging the scalp.


Since its debut nearly four years ago Moroccanoil®, the pioneer and originator of luxury argan-oil infused products has become a runaway hit among fashion and beauty insiders and has generated a cult following among editorial, fashion celebrity film and television stylists and their A-list celebrity clients. The proprietary formulas are famed for their weightless quality and are rich in vitamins and natural elements that fortify and strengthen the hair and protect against environmental stressors.