Sass & Bide - London Fashion Week

Australian fashion royalty, sass & bide, was a knockout at London Fashion Week, with ghd Creative Director Renya Xydis creating the quirky and cool catwalk hair look. The show drew a celebrity crowd with Poppy Delevingne and Peaches Geldof sitting front row at The Royal Opera House, all of whom were there to view sass and bides highly anticipated Spring/Summer 2012 collection, ‘Seekerstate’.

ghd Hair Director, Renya Xydis once again did not disappoint, creating a hair look representative of the contrasts seen throughout the collection. "The collection features quite feminine looks, from tailored pieces to long flowing dresses, so this is reflected with a contrasting hair style. Its quite different to anything we have done with sass and bide in the past. The look is quite masculine and is sleek and angled,” said Renya.

Designers Sarah-Jane Clarke and Heidi Middleton said: "Seekerstate plays on opposing scales, lengths & volumes. It breaks from tradition by contrasting graphics, textures & layers. The use of structured shapes to compliment the fluidity of materials flowed through to our hair look which is very sleek and masculine. Renya really understands our vision we always create an amazing and unique look every time.”

Renya used the new ghd Style range to create the hair look. The recently launched ghd Style range is a brand new collection of ten essential styling products to compliment the ghd Gold Series stylers and ghd Brushes, inspiring catwalk perfect hair every day.

To create the look:

1. Starting with a middle part, wet the hair with ghd Straight & Smooth Spray

2. Section the hair into 3 even parts

3. Taking the middle section at the back of the head, cornrow into seven equal sections starting at the crown and tie at the nape of the neck

4. Pull the two side sections around to the back and tie at the nape of the neck, then smooth out the ponytails using the ghd Gold Max Styler.

5. Basket weave all the ponytails together

6. Add ghd Straight & Tame Cream to smooth out the corn rows

7. Finish with ghd Final Fix Hairspray all over, followed by ghd Final Shine Spray

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Ainsleys Brings New Glamour To Newmarket!

One of Newmarket’s noted heritage buildings is now home to the glamorous creativity of super stylist Penny Ainsley and her talented team. After six years in the suburbs, it was time for a change for Ainsley’s Hair Design. The need for a fresh new space led Penny to the trendy loft space in Osborne Street in the heart of Auckland’s Newmarket. The glamorous new space is appropriate to Ainsley’s – Penny has been responsible for the immaculate hair of a number of high-profile New Zealand women

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