Wella International Trend Vision Awards - New York

Wella’s International Trend Vision Awards was held at Pier 94 in New York 30th October. 2,000 guests which included hairdressers and members of the press, saw the launch of Wella’s Trend Vision 2012 – four hairstyles devised by Wella Professionals Global Creative Directors Eugene Souleiman and Josh Wood - ‘Grace, Blaze, Celeste and Roxy’ – female personalities that influence every facet of fashion and beauty.

The event was a showcase for young hairstyling talent through the hairdressing and colouring competitions with 85 finalists from 49 countries participating. Each international competitor won their national final in order to showcase their own interpretation of one of the 2011 Trend Vision in New York. Representing New Zealand in the Young Talent Award was Peter Burkill from Buoy Hairdressing in Wellington and competing for the Color Award was Jock Robson from Dharma Hairdressing in Auckland.

Jake Unger from Hob salons (Great Britain) won the prestigious Young Talent Gold Award and the highly coveted Gold Award for Color went to DeLing Wu from Di Qiu Cun salon (China). HOB Salons from Great Britain won not only GOLD in the Young Talent category but also took out the People’s Choice Award.

Streamed live online for the first time, 60,000 people voted via facebook, for the Peoples Choice Award. The on-line audience favourite in the Young Talent category also reflected the judges’ choice Hob salons from Great Britain, while the People’s Choice Award for Color went to Salon Shyne from Canada.

The winners were selected by a jury, comprising of some of the world’s most respected industry experts:

* The Young Talent Jury was chaired by Global Creative Director Eugene Souleiman. Alongside him, judging entries on their creative vision and stylist expertise, were Pier-Giuseppe Moroni, Wella Professionals Artistic Director, Italy; Hannes Steinmetz, Wella Professionals Top Stylist, Austria and Emily Dougherty, Beauty Director, Elle USA.

* The Color Jury, led by Global Creative Director Josh Wood, evaluated understanding of the chosen trend, innovation and skill in color work. Josh was joined by Wei Wu, P&G Salon Professional Top Stylist, China; Christopher Dove, Wella Professionals Top Stylist, USA and Roberto Pissimiglia, Editor in Chief, Estetica International.

Eugene Souleiman said, "When judging the competitors, I’m looking to be inspired, and the interpretations we’ve seen today have done just that”. Josh Wood added, "This year was particularly difficult for us to judge because the standard was so high, the bar keeps rising every year.”

Gold Young Talent Winner HOB Salons UK

Gold Color Winner Di Qiu Cun China

"The spirit of Wella Professionals ITVA event is truly captivating, providing a global stage for top stylists as well as the up-and-coming talent. The competitors have shown yet again this industry is full of creative potential and the shows were awe inspiring”: Adil Mehboob-Khan, Global President P&G Salon Professional.

Young Talent Award Winners

Bronze Young Talent: Finland, Bang By Ara

Stylist:Mikko-Matias Räsänen

Model: Irina Kesälä

Silver Young Talent: Germany, Friseure aus Leidenschaft

Stylist: Nadine Pfeiffer

Model: Mara Fettel

Gold Young Talent: Great Britain, Hob Salons

Stylist: Jake Unger

Model: Elle Mayne

Color Award Winners

Bronze Color: Taiwan, HC Hair Culture

Stylist: Chia-Wie Hung

Model: Hsu-Wei Huang

Silver Color: Romania, Ayo Salon

Stylist: Alina Iulia Calin

Model: Andra Maria Musat

Gold Color: China, Di Qiu Cun

Stylist: DeLing Wu

Model: DanDan Li

The People’s Choice Award Winners

People’s Choice Young Talent: Great Britain, Hob Salons

Stylist: Jake Unger

Model: Elle Mayne

People’s Choice Color: Canada, Salon Shyne

Stylist: Antonio Quintieri

Model: Courtney Murias Berg

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