Catherine Biedermann Interview

Catherine BIEDERMANN a

Catherine Biedermann Interview: We chat with the Managing Director of Advanced Cosmeceuticals, a leading supplier to Beauty Clinics in Australia, who have just opened their distribution chain in New Zealand.

Where will Advanced Cosmeceuticals New Zealand Head Office & Distribution for be based? 

The Advanced Cosmeceuticals warehouse and Head Office will be based in Silverdale, Auckland.

What is the point of difference that Advanced Cosmeceuticals, as a Beauty Supply Company, will offer?

Advanced Cosmeceuticals has a wealth of Expertise and Knowledge as a Well respected and Established provider of premium Aesthetic medical devices. And Cosmeceutical skincare products, offering customised and integrated solutions to medical and skincare professionals.

All brands are carefully selected based on their performance and results. If a brand is not Scientifically backed, it won’t be part of our stable of offerings. We pride ourselves on representing brands that not only provide proven results. But also have the studies and research to back them. This is an absolute pre-requisite in our brand selection process.

Advanced Cosmeceuticals is the official distributor of Lutronic, Innovative leaders of Aesthetic medical equipment, including Healite II. As well as Scientifically backed brands such as Medik8, mesoestetic, CALECIM Professional, WiQo, and KeraFactor in New Zealand.

As a company, we ensure that we provide a high level of training, education, exceptional support and service. Along with extensive marketing resources to clinic partners. From our highly qualified business development managers and trainers to our marketing team, warehouse staff and customer service. The Advanced Cosmeceuticals team always maintain a highly professional work ethic. Ensuring that as a company we maintain the highest quality support and service at every level. 

Explain the process involved for a salon wishing to use & stock your products? 

The first contact would be via our customer service team who can be contacted via email or phone or with our NZ team directly. Depending on where the clinic is located, the relevant BDM will make contact to discuss the clinics needs and the brand(s) in detail including any opening order requirements, and answer any questions the clinic may have. 

Orders will be processed and dispatched as quickly as possible. Once opened clinics will receive access to the brand marketing and brand assets, training and promotional calendar. Our BDM will provide the clinic with any necessary support. Our BDMs are extremely experienced and fluent in working with clinic partners and can assess and provide tailored solutions that work for them and their clientele.

What training programs will you be able to offer salons? 

Advanced Cosmeceuticals provides unparalleled educational support to clinic partners. We offer regular virtual training sessions across all our brands which range from new products and treatments or simply offering upskilling sessions. Our trainings include certified training, masterclass and modules. 

Recently we hosted very successful Medik8 and mesoestetic trainings with our Education Manager Fiona Dosen in Auckland. We are developing our training schedule for New Zealand which will be driven by the demand and needs of our New Zealand clinic partners. International trainers across our brands will be able to provide this opportunity to New Zealand in the future.

Tell us about your most exciting products? 

cosmelan by mesoestetic is the world’s leading Professional Depigmentation treatment. It is an effective topical skin brightening treatment with a cutting edge formula that helps to visibly treat dark spots and Blemishes caused by excess Melanin in the skin. 

The cosmelan method provides an intensive corrective action on the appearance of Skin Hyperpigmentation while preventing the appearance of future skin Discolouration. The treatment is a unique combination of active ingredients of proven efficacy that targets the entire process of spot formation to reduce the appearance of melanin accumulation and reduce the appearance of new spots. 

It is a two-stage process which includes an in-clinic treatment and home care protocol. This cutting edge formula achieves maximum efficacy. Proven by impressive results achieved by clinics globally.

CALECIM Professional is the world’s only skincare powered by ethically derived Red Deer umbilical cord lining stem cells. The pivotal technology is called Cord Lining Conditioned Media (CLCM) – a mix of two types of potent stem cells – mesenchymal and epithelial. 

CALECIM Professional harnesses the benefits of this unique and patented source of cord lining stem cells which secrete a potent mix of proteins, growth factors and cytokines that make up the active ingredient found in all CALECIM Professional products. 

The products withing the range help visibly optimise skin repair and renewal, improve the appearance of lines and promote skin plumpness. CALECIM Professional is used by many doctors globally as an adjunct to in-clinic procedures. It is also widely adopted as a daily anti ageing treatment.

Medik8 r-Retinoate is a next-generation range formulated with Retinyl Retinoate, a hybrid molecule of retinol (traditional vitamin A) and retinoic acid (clinical grade, active vitamin A).  It can work directly on the skin cells to produce effects up to 8x stronger than traditional retinol. 

Retinyl Retinoate is independently proven to be more powerful than retinol, non-irritating and stable in sunlight so can be used during the day and night. 

The Medik8 r-Retinoate range includes r-Retinoate Day & Night and r-Retinoate Day & Night Eye Serum which are both formulated with Retinyl Retinoate and can be used morning and night. The range also includes r-Retinoate Intense which is Revolutionary complex of Medik8’s very best vitamin As.

Crystal stabilised Retinaldehyde and breakthrough Retinyl Retinoate. For the ultimate vitamin A power. Eight times stronger than retinol and eleven times faster acting, fine lines visibly fade and radiance reaches Unprecedented levels of luminosity in as little as 4 weeks.

WiQo ONE state-of-the-art Lifting & Brightening Programme is a revolution in needle-free biorevitalisation. This multi layer approach helps Stimulate the skin’s natural Revitalisation Processes like never before. For visibly firmer, brighter and smoother skin from the very first treatment. 

WiQo ONE combines an exclusive, patent-pending formulation applied in-clinic with a complementary home care protocol. That delivers immediate and progressive results with minimal downtime. Suitable for all ages and skin type, WiQo ONE can be used year-round on both the face and body. The unique formulation ensures the treatment is non-aggressive on the epidermal layers, so no frosting is caused. 

Due to the efficacy in helping activate the skin’s own revitalisation processes. WiQo One is an ideal primer for other aesthetic treatments and is particularly suitable for patients who have an aversion to needles.

Is there one product in particular that you feel every women should try? 

How do you choose just one? Vital in any skincare routine is a combination of vitamin C, Sunscreen and vitamin A. Vitamin C is one of the most well proven antioxidants and provides protection against free radical damage throughout the day. 

Sunscreen is an absolute must every day, 365 days a year. It blocks harmful UV rays which cause skin ageing and photo damage. Vitamin A, considered the gold standard in anti-ageing ingredients, is key for skin Rejuvenation. Smoothing fine lines and wrinkles, reducing blemishes and providing a brighter, more even-toned complexion. 

Where do you see the direction of the beauty industry heading in the future? 

The aesthetics industry is becoming increasingly accountable to produce high performing products and treatments that provide proven results. In a saturated market, consumers are becoming more and more savvy. While they are prepared to spend, they also expect results and rightly so. This is only going to become more prevalent in the future where claims have to be matched by outcomes and meet consumer demand.

Multi tasking products are also going to be become more important in a time poor society. Consumers want results and they want Convenience. So multi tasking products that provide solutions for a number of skin concerns will also be on the rise.

In-clinic active treatments that deliver results. But also provide a luxe, Pampering, feel good factor will also be where the Aesthetic industry is heading. Consumers are seeking Customised treatments that deliver visible results but also provide a Luxurious experience. 


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