Dyson introduces its second formulations haircare range, the Dyson Omega™ nourishing range. Combining 13 years of agricultural expertise with 12 years of hair science research, Dyson engineers have looked to high-quality ingredients to help solve the problem of dry hair. Powered by a unique blend of seven omega-rich oils, including sunflower oil harvested from Dyson’s own farms in Lincolnshire, UK, the range is comprised of a hydrating hair oil, which boosts and restores hair, and a leave-in conditioning spray that nourishes and detangles to deliver instant and long-lasting nourishment for all hair types.
From Farm to Formulations
We’ve brought together two completely different worlds – farming and beauty – to develop a product that unlocks healthy hair with quality ingredients. 12 years ago, Dyson went into the Beauty world because we saw a real problem that needed solving. By investing in research and deeply understanding the science of hair, we discovered ways in which our technology could radically improve hair health. Leaps in innovation – such as our motor, heater, and airflow technology – allowed us to revolutionise haircare products and achieve step-changes in performance.
Meanwhile, in an entirely different field, we have spent over a decade experimenting and investing in precision farming. We have focused on growing the best, tastiest and most nutritious produce, farmed sustainably and efficiently while protecting the environment and encouraging biodiversity. It’s a passion and in the process, I became very interested in how the farms could pioneer ingredient-led beauty products that aid hair health.
“Omega is the first Dyson product to feature an ingredient grown on Dyson Farms. Engineered for all hair types, it solves the problem of dry, tangled, frizzy hair using high-quality ingredients. Looking ahead, we continue to pioneer new ways to improve hair health through the application of innovation, technology and ingredient science.” – Sir James Dyson, Founder of Dyson and Dyson Farming
Dyson Farming was established in 2012, and is Britain’s largest farming business, with 36,000 acres of working land – that’s about the size of 20,000 football fields or over 100,000 Olympic swimming pools. Dyson Farming is a top five producer1 of wheat grains, malting barley, oil seeds, and potatoes in the UK. More recently, expanding its crop portfolio to include sunflowers for the Dyson Omega™ range, the farm’s nine-hectare sunflower field is home to over 800,000 sunflowers, with some growing as tall as 6 feet.
Sunflowers weren’t chosen for their looks, but for their unique chemistry: sunflower oil is rich in essential fatty acids, particularly omegas 6 and 9, which help to deeply moisturise the hair, smooth the cuticle, and reduce frizz. Thanks to its lightweight molecular structure, the oil absorbs quickly into the hair shaft without accumulating build-up.
The Dyson Farming team implemented a number of strategies to ensure the harvested seeds contain an optimal balance of beneficial compounds, from trialling over 60 varieties of sunflower to identify those richest in natural ceramides, and conducting regular soil testing, micronutrient balancing and crop walks once the seeds were planted.
Dyson Oli7™ Blend
In addition to Dyson Farming sunflower oil, the Dyson Oli7™ blend includes six other plant-based oils, each selected for its unique properties:
- Dyson Farming Sunflower seed oil
- Olive oil
- Abyssinian oil
- Corn oil
- Avocado oil
- Sesame oil
- Macadamia oil
Your Guide to the Dyson Omega™ Range
The Dyson Omega hydrating hair oil: Full Size 165ml: $95.
A silicone-free, concentrated oil that conditions, smooths, and provides a protective moisture seal for softer, more manageable hair. Nourishes and restores dry, brittle and fragile hair with the Dyson Oli7™ blend. Activated by a biotechnology fermented oil complex to deliver nourishment without weighing down the hair. Enriched with antioxidants and carefully selected ingredients for protection against heat and mechanical damage. Formulated without silicones for quick absorption and a lightweight feel. Provides the cuticles with a protective seal to lock in moisture and boost shine.
How to use:
Apply to dry or damp hair with your hands, distributing it evenly through the mid-lengths and ends of your hair.
The Dyson Omega leave-in conditioning spray Full Size 165ml: $120. Refill 165ml: $105.
An 8-in-1 multitasker that nourishes, detangles, smooths, reduces frizz, protects from heat and UV damage, minimises breakage and moisturises hair. Provides the cuticles with a protective seal to lock in moisture and improve hair combability. Nourishes and restores dry, brittle, fragile hair with the Dyson Oli7™ blend.
- Contains seven omega-rich oils, including Dyson Farming sunflower oil.
- Enriched with antioxidants and carefully selected ingredients for protection against UV and heat damage, while reducing breakage.
- Infused with Panthenol to strengthen hair.
- Lightweight spray mechanism designed for even, controlled coverage on wet and dry hair.
How to use:
Spray onto wet or dry hair and distribute evenly using hands, a brush or a comb.
A Sensory Experience: Scent and Form
Dyson is committed to designing products that not only deliver efficacious results but are also joyful to use. The Dyson Omega™ nourishing range carries a carefully crafted fragrance composed of eight distinctive notes. Fruity top notes of sparkling citrus, green tea and bergamot create an instantly fresh, clean scent all reflecting the formulation’s lightweight finish. Floral mid notes of jasmine and rose offer a comforting, sophisticated aroma as the product settles in. Once the product dries, deeper notes of musk, cedarwood and oak moss emerge, leaving a soft and versatile final scent that mirrors the signature scent of the Dyson Chitosan™ range.
Distinct from conventional liquid sprays, the Dyson Omega™ leave-in conditioning spray starts as a thicker gel-like cream in the bottle, transforming into a lightweight mist when dispensed. To achieve this, Dyson engineers designed a bespoke bottle with a custom spray mechanism, ensuring the product distributes quickly and evenly, covering any length of hair in one easy step.
Meanwhile, the Dyson Omega™ hydrating hair oil packaging is sculpted from glass, showing the oil’s rich natural colour. After trialling 112 different glass bottles, Dyson engineers opted for a weighty, sturdy design that increases stability to prevent accidental spills. The custom cap further increases stability by offering a firm grip that won’t slip out of your hands, even when slick with oil.
‘We really think through every detail before letting a product reach the shelves. I’ve personally spent countless hours dropping glass bottles on the floor over and over again, probably hundreds of times, just to make sure we were truly satisfied with our design’s durability. It’s that behind-thescenes attention to detail that most people never see or think about when using Dyson products, but is exactly what makes them so pleasant to use.’ – Ben Hogan, Design Manager
