TONI&GUY International Artistic Director Efi Davies has been named 2025 British Hairdresser of the Year at the glittering British Hairdressing Awards event in London, sponsored by Schwarzkopf Professional.
Efi, who won the award on her first nomination, also took home the Avant Garde Hairdresser of the Year title for the third time and is now a member of the prestigious Hall of Fame for having won the category three times. She now joins an elite line-up of hairdressing royalty to have lifted the trophy, including three-times winner Cos Sakkas, Global Creative Director of TONI&GUY, who won the award in 2022, 2023 and 2024.
Held at the Grosvenor House Hotel on London’s Park Lane, Efi won the coveted award in front of a 1,500 strong audience of hairdressing peers, influencers and press from across the world of international hairdressing. The evening was hosted by TV and radio presenter Rylan Clark, who was joined on stage by the team from organisers Hairdressers Journal International and sponsors Schwarzkopf Professional.
Accepting the award Efi said: “I can’t believe it, I was honoured to be nominated and to win this is amazing! Huge thanks to Sacha Mascolo-Tarbuck and my TONI&GUY family for all the support you’ve given me. My collection was all about collaboration with photographer David Mannah, make-up by Lan Nguyen-Grealis and styling by Borna Prikaski. This is dedicated to my daughter, and my mama who helps me look after my daughter which means I can do this. This is for all the mamas out there!”
Mark Moloney, Managing Director of Hairdressers Journal International, added: “The British Hairdressing Awards are more than a competition, they are a celebration of vision, dedication and community. Every winner represents what makes the hair industry so special: its passion, innovation and spirit of collaboration. Tonight’s winners have raised the bar once again, proving that British hairdressing remains the global benchmark for creativity and excellence.”
Mert Eren, General Manager for Henkel Consumer Brands Hair Professional UK & Ireland at Schwarzkopf Professional, said: “Winning a British Hairdressing Awards is one of the greatest accolades in our industry, and is a true reflection of the hard work, dedication and creativity poured into every entry. This year’s winners have not only inspired their peers with visionary ideas and flawless execution, but they have also raised the bar across every aspect of hairdressing – from avant-garde artistry to precision cutting, colour innovation and beyond. On behalf of Schwarzkopf Professional we offer our heartfelt congratulations. It’s an immense privilege to celebrate and support such outstanding talent.”
Efi Davies British Hairdresser of the Year, Avant-Garde Hairdresser of the Year, International Avant Garde Hairdresser of the Year and Global Hairdresser of the Year and is undoubtedly an innovator in the world of hairdressing. Globally celebrated for her groundbreaking avant-garde techniques and exceptional skill in braiding and beautiful hairstyles, her international acclaim is reflected in the numerous prestigious awards she has earned. Her theoretical take on hairdressing has no limits, and when she’s not in the Academy inspiring future hairdressers, she styles hair for a loyal client base at London’s Sloane Square salon.
