ghd instagram filter launches in ANZ!

In celebration of the new Royal Dynasty Collection out this week, ghd has launched the Royal Dynasty Instagram filter in collaboration with their brand new Christmas collection!

ghd is one of the first business accounts in Australia and New Zealand to host a branded Instagram filter. Friends, family, stylists, and influencers all over the world can use the filter when they visit @ghdhair_anz.

Commenting on the news, Ludovic Dellazzeri, Managing Director of ghd Australia and New Zealand, stated:

“The filter concept has brought the Royal Dynasty campaign to life. With help from the team at ‘Made In The Pile’, the filter gives users the chance to wear their very own royal crown through augmented reality. We have been working with the team since March to ensure that we were one of the first brands in Australia and New Zealand to host our very own branded filter.”

Show us your royal crown Instagram creations by heading to @ghdhair_anz and selecting the filter tab. The new ghd Royal Dynasty collection is available now in the finest salons and at

ghd royal dynasty instagram

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