World famous in NZ brand, Huffer has been on a journey to create one powerful roof to bring together and cultivate communities that share similar values in the heart of Auckland city. The end result, Huffer launches its brand new retail concept aptly named the Huffer House in the NEW Britomart Hotel Building, Britomart, Auckland.
Huffer has been on a journey to flip the script on how they approached retail, responsibility to community and bringing people together. The work took over 12 months to complete, diving deep into the brand to enhance what community meant for the now 23 year old brand.
The concept is an investment in people and supports the brands Social Sustainability and Mental Health Wellbeing awareness programmes while allowing Huffer retail to take its place in a new world.
‘The work was completed at the end of 2019 and before anyone knew the words Covid, clusters and social distancing’ Founder Steve Dunstan says. Dunstan continues ‘it was a tough call to continue but we have dug deep knowing this is Huffer’s retail of the future and actually it’s worked out to be pretty great timing.
The Huffer House concept is based on a house. It’s our house and everyone is welcome to hang out. For us, it’s important to have a place to bring community together and what better timing than in a pandemic that could push communities away from each other. We also needed a home for our Mental Health Wellbeing awareness programme,
People Presence which is our code word about the stuff that is tough. At the Huffer House a yellow desk representing the kitchen creates an opportunity to hang out and share.’
Dunstan continues ‘creating the opportunity to hang out, people can be with people and experiences can be meaningful. We will show case local hero’s, artists and friends of Huffer who can share their talents and their stories, particularly stories of hope’ says Dunstan.
‘This will be the first of this community experience retail and we will be transforming other stores around the country over the next 2 years’ says Dunstan. “Huffer House a yellow desk representing the Kitchen creates an opportunity to hang out and share’.”
The Huffer House will showcase new launches and collaborations with exclusive Britomart Huffer House store launches. This will be a place that holds space for community, brand, and product. The Huffer House will cater to every aspect of a house, everyone’s invited to use the House as place to hang out with an open door policy.
Huffer will be launching Huffer Houses throughout NZ over the next 2 years. The next one in Cuba St Wellington where they secured a site in a uniquely renovated building over a year ago. Huffer is set to transform the concept of retailing with investment in community and commitment to bring people together.