“The duet style is honestly a lifesaver, and I can’t believe there was nothing on the market like this before. When I’m on tour I often style my own hair. With the ghd duet style I find it quick and easy to achieve a salon quality finish myself, with the confidence that it’s not doing any heat damage to my hair”. said Jess.
Jess, who officially joined the ghd family earlier this year, will use her powerful and influential voice to promote the award-winning duet style, which has achieved phenomenal success internationally since its launch in February. A lifelong fan of ghd, Jess joins the legions of cult fans who turned the tool into a viral sensation on
social media at launch.
To celebrate the extension of the brand’s partnership with Jess, she will star in a brand new creative campaign showcasing the duet style’s incredible power, set to the soundtrack of her hit single Right Here Right Now. The futuristic and tech-inspired shoot brings to life Jess’s signature playful personality, as her hair is transformed from wet and wavy to glossy and sleek using ghd duet style, styled behind the scenes by ghd creative artist Joey Scandizzo.
The world’s leading hair tool brand is thrilled to extend its partnership with the beloved Australian singer, songwriter, and actress.
“Jessica Mauboy is the ultimate ghd woman. A powerhouse of talent and fierce champion for women, yet unwaveringly relatable and authentic, she is the embodiment of everything ghd stands for. We love having Jess as part of our ghd family and are so excited to announce her as the face of our game-changing duet style,” says Karen Cox, ghd’s Head of Marketing ANZ.
“I don’t have to wait for my hair to dry, I can just go straight in with the duet to dry and style my hair at the same time and then use the shine shot mode to perfect my look – whether it’s glassy straight or adding a soft wave – I love that multiple looks can be achieved with one tool. If you haven’t already tried this amazing styler, you’re missing out!”