Men’s Hair Colour – Summer Blonde! 

Jim Shaw

British Award winning men’s hairdresser, Jim Shaw, shares his comments on summer blondes for men!

This year, an increasing number of men are joining the trend of going blonde, embracing the sun-kissed aesthetic that has long been associated with the warmest season. 

Breaking away from traditional hair colour norms, male clients are confidently sporting blonde locks, adding a touch of radiance and freshness to their overall appearance. Below, I highlight a few of the top blonde hair trends for summer 2023… 

Sun-Kissed Vibes 

Summer is synonymous with sun-kissed skin and lightened hair. Male clients opting for a blonde hue during this season seek to complement their tanned skin and create a cohesive, beachy look. Whether it’s sandy blondes, honey tones, or platinum shades, the range of blonde options offers men the opportunity to customise their appearance and achieve a natural, sun-drenched vibe that exudes a laid-back and carefree summer attitude. When creating this look in the salon, I love to achieve it by using freehand colour techniques using lighter blonde and golden tones to give the hair a natural, lived in feel whilst still creating a big impact. 

Dirty blonde surfer chic 

For those looking to embrace a carefree, beach-inspired style, they should opt for a dirty blonde shade. This shade mimics the sun-bleached effect of spending long days by the ocean, creating a laid-back and effortlessly cool appearance. I love to use freehand techniques when creating this look, working with a darker, more natural blonde colour palette. 

Barbie Vibes 

The Barbie movie is here and with that in mind platinum blonde is making a comeback for men this summer season who want to sport their inner Ken Doll! This striking hue, characterised by its icy and almost white tone, exudes an aura of confidence and edginess. Platinum blonde hair offers a distinctive and unique appearance, instantly setting individuals apart from the crowd. 

The boldness of this color choice is enhanced by its stark contrast against different skin tones, making it a captivating option for those who wish to make a bold statement with their hair. Whether styled in a sleek and modern way or paired with more unconventional cuts, platinum blonde hair for men is a powerful fashion statement that embraces individuality and sets the stage for a truly remarkable look. 

This colour looks great with any hair length, however, I particularly love it paired with a buzz cut for those looking for a hairstyle that’s super contemporary and edgy. Most men will also require their hair to be bleached and toned before creating this shade and visiting a reputable colourist is key in order for them to keep their hair in the best condition possible during the colour process and to achieve a clean looking blonde.

Blonde Highlights

Summer Blonde

For male clients not ready to commit to an all-over blonde look, blonde highlights are a great way to add depth and dimension to their natural hair color. Subtle, strategically placed highlights that blend seamlessly with the clients base colour will create a gorgeous a sun-kissed effect. 

Blonde Undercut 

Summer Blonde 2

Another way to embrace the blonde hair colour trend without being too daring. The undercut hairstyle remains a popular choice and pairing it with blonde hair adds a trendy and contemporary twist to the style. When creating this look, I like to keep the sides and back of the hair short while leaving the top long and blonde for a stylish and versatile look.


It’s important to remind your clients that with blonde hair comes a lot of upkeep and maintenance! To achieve blonde hair, this often requires bleaching/pre-lightening, colouring and toning. Hair goes through a longer colour process and can be damaged as an outcome of this. 

With that in mind, it’s essential that blonde hair is looked after at home to avoid further damage and breakage and to keep hair in its best condition, particularly if the client will be visiting the salon for regular root touch ups or highlights. A few aftercare tips to advise your blonde male clients are: 

Proper Hair Care 

As blonde hair can be more delicate and prone to damage, it’s crucial to adopt a proper hair care routine. Use a shampoo and conditioner specifically formulated for colour-treated/blonde hair to maintain the vibrancy of your blonde. Additionally, consider incorporating a weekly deep conditioning treatment/ask to keep your hair hydrated and nourished. 

Tone and Refresh 

Over time, blonde hair can develop brassy or yellow tones. To counteract this, use a purple or blue toning shampoo or conditioner once or twice a week to neutralise any unwanted warmth and maintain a cool, platinum, or ashy tone. 

Protect from Heat

Heat styling tools can cause damage to any hair type, but blonde hair can be more susceptible. Prioritise heat protection by using a heat protectant spray before using hot tools and opt for lower heat settings/going heat free whenever possible to minimise damage. 

Sun Protection 

Just like your skin, your blonde hair can also be affected by the sun’s harmful UV rays. Protect your hair by wearing a hat or using a UV-protective spray or leave-in conditioner when spending prolonged periods in the sun. 

Regular Trims 

Keep your blonde hair looking fresh and healthy by scheduling regular trims. This will help prevent split ends and maintain the overall appearance and shape of your hairstyle. 

While it may be tempting to continuously bleach or dye your hair to achieve a lighter shade or maintain the blonde, it’s important to give your hair time to rest between chemical processes. Overprocessing can lead to damage, breakage, and weakened hair. 

Always discuss with your hairdresser the process of going blonde – you may not be able to do it in one sitting, it may take a few, but this will be worth it in the long run if you’re able to maintain the integrity of your hair. 

You may also like...

Contact Us