NAK Celebrates the Relaunch of their Signature Range!

NAK hosted a fun filled night recently at Lightspace in Brisbane to celebrate the relaunch of their Signature Range. The rebrand has been two years in the making with a complete overhaul of branding with a change of logo, packaging and formula – now Vegan Friendly with ethically source ingredients.

The event was packed with ambassadors and VIP guests like sportswomen – Emily Seebohm, Laura Geitz, Gretel Tippett, Holly Ferling & Georgia Prestwidge. Actress Melina Vilder, radio personality Robin Bailey, David ‘Luttsy’ Lutteral and Kimberley Busteed. TV presenters like Sammie O’Brien, Olivia Degn, Nicole Rowles and of course the sister duo from We are Sheppard, Amy and Emma Sheppard.

The event included a styling bar where guests lined up to have their hair done, sampling new products and one epic giftbag complete with a single nude rose for every guest tied with NAK’s own signature ribbon – no detail was forgotten and it made for one memorable night.

It has been only 15 years since NAK was originally launched onto the market. NAK short for Natural Australian Kulture, now employs over 100 staff and is available from 2,500 salons worldwide. The NAK philosophy – a brand for hairdressers, to support professionals and provide quality products.

Brand Founders Tony and Carmen Rigney with John and Karen Cash had this to say about what NAK truly means to them as a family business. “Our main interest has always been for hairdressers to understand that we are partners and there for them, We never expected to be half as big as we are today and congratulations to everyone who has played a big part of where we are now with salons.” Said Tony.

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