Premiere of Virtual Hair Experience: Hairdressers journey to the top a Huge Hit!

Premiere of Virtual Hair Experience: Journey to the Top launched on Monday, 8 June was the biggest industry reveal this year with leading hairdressers generously sharing their stories to inspire and motivate.  

Hundreds of viewers got into the traditional Queen’s Birthday weekend spirit watching the Box Hill Institute and Sharon Blain Education production.

“The primary purpose of the online event was to attract more people into the industry and keep our youth engaged, showing then the potential of how far they could go,” co-producer, Jane Trewin, Executive Director of Educational Delivery at Box Hill Institute said.

Everyone who missed the event can still view it via streaming till 8 July thanks to co-producers Box Hill Institute and Sharon Blain Education.  

Tickets can be purchased for Premiere of Virtual Hair Experience for only $20AUD at  

As described by Sydney interviewer, Gary Latham, Premiere of Virtual Hair Experience: Journey to the Top was the ‘Hair Expo event you have, when you’re not having Hair Expo’.

International industry icons Errol Douglas MBE, Tabatha Coffey and Mark Hayes made guest appearances, generously congratulating Hairdressers of the Year, Dee Parker Attwood and Danny Pato for their success, especially in lieu of them not having a gala stage show this year.

Kobi Bokshish_Gary Lathem_Jayne Wild

The interviews kicked off with the charismatic Kobi Bokshish telling his amazing story of how he started hairdressing in the Israeli army and making it as far as TCT International Hairdresser for the Year in 2019.

Jayne Wild talked about the hard work that was needed to progress and stand out, doing whatever was asked of her to impress and improve. 

The Virtual Hair Experience flipped to Melbourne where Joey Scandizzo was in conversation with 2019 Hair Expo Australian Hairdresser of the Year, Dee Parker Attwood and early career award winner, Hermiz Daniel who inspired with their histories and tenacity.  

Show host Richard Reid connected the locations with his much-loved pizzazz in a Hair Expo style spirit of celebration.

Jules tognini _Benni tognini

Bennie and Jules Tognini shared their passion for hairdressing and education and how they landed in the field with a beautiful father-son camaraderie, that will also be a valuable family keepsake.


Leading session hairstylist Renya Xydis of Valonz shared her thoughts on taking initiative and just ‘going for it’ in her quest to live the dream of being magazine and runway editorial hairstylist.  

Both Renya and Steve Corthine of Stevie English Hair agreed that the number one quality for success was hard work and determination.  They also talked about how point of difference was important to the success of their salons.

Premier Virtual Hair Experience_Danny Pato   

New Zealand Hairdresser of the Year, Danny Pato won hearts with his moving account of how he gravitated towards hairdressing, he demonstrated the diversity of opportunities out there and how it’s taken him around the world. 

Sharon Blain

And the grand finale of Premiere of Virtual Hair Experience was a classic interview with international industry legend, Sharon Blain, discussing her journey to the top throughout more than 50 years.

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