Schorem: The Scumbag Barbers of Rotterdam.
Schorem is a famous cult nine-chair barbershop in Rotterdam! Dedicated to the preservation of the craft of old school barbering, the world’s second-oldest profession!
Schorem (meaning scumbags) barbers Leen and Bertus have been cutting hair since they were 14 years old!
It all started 25 years ago when sporting a bright red, 15-inch-long mohawk, and torn clothes, 17-year-old Bertus “Rob” Rietveld walked into a Rotterdam barbershop. There, he met Lion “Leen” Bergmann, and asked for a cup of coffee and a job.
Fast forward to today and they are now producing the very best pomps, coifs, flat tops, fades and razor shaves on the planet. The Schorem team is a mix of freaks and vagabonds.
“All of ‘em are utterly different than the rest,” Reitveld says, “But somehow, it works.”
In the beginning days of Schorem, Bergmann and Rietveld went looking for barbers in areas inhabiting the margins of society, including bars and in one instance, jail.
“We never cared much about their skills with tools,” Bergmann said. “We’ve always looked at their skills with fellow humans.”
“We offer old-fashioned service and the best haircut you’ve had in your life,” Bergmann said. “In Schorem, every tile on the floor, every chair, every photo on the wall, has a story to tell. I like to believe you feel the love, sweat and tears that we put into that shop from the moment you walk in.”
Schorem, is also the past tense of ‘I shave him’ in Dutch, echoes with sounds of rockabilly music and gruff laughter from dirty jokes and rowdy reminiscences.
Schorem cuts, paired with Reuzel products, transport you to a better place and time.
“We try to offer a shave haven for the wicked and the weary, where everybody is treated the same; no matter where you come from, how much money you make, or how f…… cool you think you are,” Rietveld said.
Two slogan posters hang in Schorem: ‘Barbershop Classics’ and ‘Schorem Signature Haircuts,’ displaying 22 cuts you have to choose from. You either pick one of these styles or you get lost, because you’re in the wrong place.
“All of these haircuts are ones that will stand the test of time, and will look good the next five centuries to come,” Bergmann said.
“This is what we do, we don’t care about fashion or trends. We love the rock ‘n’ roll subcultures, and that’s why we are so much into the Pomps and Quiffs. Barbering should always be about style and perfecting haircuts that have proven themselves over time.”
The shop also specialises in traditional hot towel straight razor shaves. Since it’s opening, Schorem has been frequented by greasers, rockers, bikers, psychobilly’s, ink slingers, skateboarders, kids, ruffians and other fine gentleman scumbags from every echelon of society!
Ruezel is Schorem Barbers own brand of Styling Products which are distributed here in New Zealand by Haircare NZ