Take Control Now through Regular Breast Self-Checks!

ghd pink campaign girl breast

ghd, has supported breast cancer charities globally for 20 years. The Pink Campaign has raised more than $23M (USD). The campaign highlights the importance of being breast-aware and self-checking. Locally, they have been supporting the Breast Cancer Foundation New Zealand for 19 years, donating $1M NZD to the cause. Committed to raising more funds for our breast cancer charity partners, with every purchase of the new ghd pink limited edition ghd will donate $20 to the charity.

For the past three years, ghd have been on a mission to empower young women across the world to start regularly checking their breasts, with their Take Control Now Campaign. This year to raise awareness of the importance of self-check for early diagnosis, ghd have told the real life story of Becksy Silverwood, a professional dancer who was diagnosed with breast cancer at 29 years old.

“We’re incredibly grateful for our long-term partnership with ghd. With more than $1 million raised through this partnership since 2004, ghd’s generosity has allowed us to make a significant difference for Kiwi women affected by breast cancer. Not only have the funds contributed towards ground-breaking research and patient support, this partnership has also helped us to reach more younger women with life-saving breast health messages. Around 400 Kiwi women under the age of 45 are diagnosed with breast cancer every year, so we’re honoured to be working with ghd to spread vital messages about the importance of early detection.”

Ah-Leen Rayner, Breast Cancer Foundation New Zealand CEO.

Facts:
  • Breast cancer is the most common cancer for kiwi women*
  • One In 6 kiwi women under 45 have admitted to never checking their breasts for changes*
  • ‘Not knowing how’ is the number 1 reason why women under 45 don’t self-check*

(Source: Breast Cancer Foundation New Zealand, 2023)

ghd pink campaign

Products:

Featuring a soft pink peach shade, the new limited edition products and soft touch zip bags are embossed with the campaign messaging ‘TAKE CONTROL NOW’, to remind users to self-check their breasts on a regular basis.

ghd Unplugged™ Pink Limited Edition RRP $535

  • With complimentary soft touch zip bag.
  • $20 to Breast Cancer Foundation.

ghd Gold® Pink Limited Edition RRP $365

  • With complimentary soft touch zip bag.
  • $20 to Breast Cancer Foundation.

ghd Helios™ Pink Limited Edition RRP $385

  • With complimentary soft touch zip bag.
  • $20 to Breast Cancer Foundation.

ghd Platinum+™ Pink Limited Edition RRP $440

  • With complimentary soft touch zip bag.
  • $20 to Breast Cancer Foundation.

ghd Glide™Pink Limited Edition RRP $300

  • With complimentary soft touch zip bag.
  • $20 to Breast Cancer Foundation.

You may also like...

Contact Us