Introducing Viva Magenta, the Pantone Colour of the Year! An unconventional shade for unconventional times that shows a harmonious dynamic between artificial intelligence and human creativity.
Self-expression is reflected through perfectly balanced tones that evoke and make us travel through the multidimensional world of physical and virtual reality. No matter where we come from, we all hope for a positive future bond between humankind and technology.
This stunning shot is by Krisztina Keresztes, Romania from her Fe(Male) Magenta Multiverse Collection. The collection carefully mixes models of different races, cultures and ethnicities, united under one powerful guideline for 2023.